iMissionaries with Google AdWords


He is no fool who gives what he cannot keep to gain that which he cannot lose.” – Jim Elliot

For 16 days in early Jan. 2015 I ran ads in Arabic on Google AdWords.

I got 3,700+ clicks in 16 days for just $25 with approximately 10% of the clicks resulting in downloads of the Good & Evil book.

I ran the ads to anyone who speaks Arabic and got clicks from these different countries:

  • Egypt 61%
  • Iraq 20%
  • Algeria 8%
  • Saudi Arabia 3%
  • Yemen 3%
  • Libyan Arab Jamahiriya 2%
  • Kuwait 0.9%
  • European Union 0.5%
  • South Africa <0.1%
  • India <0.1%
  • Kenya <0.1%
  • Djibouti <0.1%
  • France <0.1%

 

Resources/links I refer to in my tutorial

Google AdWords:

http://adwords.google.com

Google Translate:

https://translate.google.com/

Arabic keywords (without commas, just paragraphs):

ARABIC-KEYWORDS

Google Ads coupon:

http://www.google.com/ads/adwords-coupon.html

Mozilla Firefox translator add-on:

https://addons.mozilla.org/en-US/firefox/addon/translator/

iMissionaries ads and links:

http://imissionaries.org/resources/

Good & Evil book stats:

http://goodandevilbook.com/stats/

Ad #1 – “Muslim” ad group:

Headline: ماذا سيحدث عندما تموت؟

Description line 1: اكتشف الآخرة. احصل على رواية

Description line 2: .مصورة مجانية على الإنترنت

Arabic Muslim keywords:

ARABIC-MUSLIM-KEYWORDS

 

Ad #2 – “Christian” ad group:

Headline: من هو يسوع المسيح؟

Description line 1: هل ترغب في معرفة المزيد عن يسوع؟

Description line 1: .الحصول على رواية مصورة الحرة

Arabic Christian keywords:

ARABIC-CHRISTIAN-KEYWORDS

 

Here is a very helpful video regarding the Google AdWords bidding process:

Here is another short informative video: